The Number One Secret To Success

I got an email today from a reader with a very interesting question.

He asked me if I had to give advice to someone who wanted to start a business/blog, what would that advice be – in less than 3 words.

I thought about it for a second and many words came to mind. At first, I thought about the words “conquer your fears”.

Many entrepreneurs – myself included – get stopped by fear of failing, by fear of taking a step into the unknown, or a fear of simply looking foolish in front of others.

But those weren’t the words I was looking for. So I kept thinking…

Then the words “help others” came to mind. I’m a strong believer that you get what you put in. One of the most satisfying feeling you can ever experience is the feeling you get when you help someone else without expecting anything back.

But, that wasn’t the right word. So I kept thinking… Then it hit me! If there was one word that I could connect to my positive results in life, it was this word.


Care is the driver of passion, motivation, and success. It doesn’t matter what business, blog, or project you start.

When I was younger, I left a high paying management job to pursue my own adventures.

My first official business was a pool service company. In only a few months, I created a full-size route, something that took people years to do. Aside from some basic marketing, most of my customers came by referral.

You see, the pool industry in South Florida was thirsty for quality. People focused on getting as many pools as they could so they could make more money and they bragged about being in and out of a job site in a couple of minutes.

It was always about them, not the customer. My focus was on doing everything in my power to wow my customer, I cared.

I would service their pools down to the very last detail, sometimes it took me a couple of hours. But I would do things that no other pool company would do. I even created a special tile soap that smelled fresh. I did this because I cared!

In truth, I was addicted to seeing my customers brag about me in front of their friends. I loved seeing people come out of their homes to spend time with me because they felt that I truly cared.

Shitty/average companies are like that because they don’t give a shit about you and me. This shows in the quality of their product and mostly on their customer service.

If you want to succeed and catapult ahead of your competition, you need to out-care the hell out of your competition. I’m talking about having a passion for people, not just for money.

Apple was successful because Steve Jobs fucking cared about his product. Zappos turned the shoe industry upside down because they wanted you to have the best shoe buying experience of your life.

Pat Flynn, Leo Babauta, Brian Dean, Glen Allsopp, Gary Vaynerchuk, Tim Ferriss and other popular bloggers are successful because they really care about helping you!

I once emailed Pat Flynn and called him another name by mistake (still embarrassed) and he still took the time and cared about helping me!

Wil Reynolds from Seer Interactive created a multi-million dollar marketing company because he guaranteed his customers that he would care more than his competitors. His clients noticed, so they raved about him to others.

I’m sorry for the rant, but I think this is important, more than any action oriented article, or case study. No cute cartoons or illustrations today, just a simple message.

If you care about what you are doing enough to do anything in your power to truly want to help others, you will succeed. What are you doing for your customers to show them that you care?

Leave a comment below and let me know if you agree/disagree.

5 Responses to The Number One Secret To Success

  1. Rick Eliason says:

    In my mind this is 100% spot on. You can’t gain authority without trust and you can’t gain trust without going that little bit further. I boil down any success I have had online to the instances where I have helped rather than self-promoted. Not only that, life is simply more enjoyable that way!

    Good to see the likes of Wil Reynolds being mentioned in this context.

    P.S. have you read Tony Hsieh (Zappos founder)’s book “Delivering Happiness”? Well worth a read. As was this article.


    • Eveliop says:

      Hey Rick, thank you for the comment. I did get to read Delivering Happiness and its a awesome book. I think Wil is an inspiring person and more people should adopt his methods.

      Thanks again for the comment and I look forward to seeing you around

  2. DJ says:

    Really enjoyed this read and found it to be a great introduction to your site. If you keep caring about the readers, I know the word will spread. Looking forward to a discussion in the AM with my team on this.

    We’re all on a mission to turn customers into brand ambassadors. Caring for them is the logical first step.

  3. Ome says:

    Great post on this secret, sir. As a new entrepreneur, it is an important lesson to learn and understand and adopt. Doing the hard work that actually matters and the results will follow. 🙂

  4. Cheese says:

    I don’t get the sense that all of your examples of people who care, care about their customers more than they care about their own fame and reputation.

    The nugget in your story for me is the example of Wil Reynolds. Pick something your customers or clients value and OWN it, be it caring, ideas, parties with hookers and cocaine. Being the best at something goes a long ways towards standing out and above the crowd.

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